In light of the Supreme Court's decision to overturn the Defense of Marriage Act and allow gay marriage to resume in California, some brands have decided to loudly show their support of marriage equality.

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While Kenneth Cole was live tweeting the rulings, Orbitz celebrated with a marriage equality-themed flash sale. Goldman Sachs even tweeted a message that gay marriage would actually help build a stronger economy complete with a picture of a rainbow flag next to an American flag.

Even though brands risk extreme negative reactions from potential customers for messages about LGBT rights, that doesn't stop major corporations from flying their rainbow flags high.

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